Telemarketing is one of the oldest ways of marketing. For centuries, it had been a great way of promoting the services and product on one’s company. However, now the times have changed. People have got so busy that they do not even get time to talk to their near and dear ones during their working days. The shift timings and working hours consume almost whole of the time of the weekdays. This is the reason why people abhor receiving calls from unknown numbers. Even if they will accidentally pick a telemarketing call, chances of them entertaining the same are rare. The biggest obstacle in, promoting the company through voice calling has been this for not just telemarketing companies in UK but in other countries as well.
Hence, in this blog post, we tell you the best ways to complete your telemarketing calls effectively. A successful telemarketing call requires more than brilliant communication skills and marketing strategies. Here’s how. Take a look.
Use the Name of the Individual:
Unless you are dialing numbers randomly, you must be having a lead of potential customers. You would need to pitch about the products or services to him. To ensure the continuation of the call even after the individual understands that you would be persuading him to buy the products or services of your company, you should take his name. You can begin by asking ‘Am I talking to Mr. _____?’ This will leave the person wondering how you know him or who you are. Thereafter, you can start telling them about the product which you want to promote. Also, telemarketing companies of UK should make sure to use the name of the individual at least thrice in the conversation. This will make him feel valued and will also help in developing a personal bond.
This is undoubtedly the biggest setback that deteriorates the experience of the telemarketing for both the receiver and the caller. Just like being confident about oneself is quintessential during an interview, it is required while telemarketing as well. If you are not confident about the product or service you are trying to upsurge the sales of, you would not be able to convince the other person on the line to buy it in any way. Hence, you should always stay firm on what you say. Being unconfident will not only leave a bad impression of you on the receiver but will also diminish the reputation of the company.
Speak in a Natural Tone:
You should follow the scripts while making outbound sales call but should avoid sounding robotic. Remember your potential customers can easily understand your voice if you are speaking honestly or merely reading sentences from the script. Always take your time to get well-versed with the features and qualities of the product you are selling. As answering calls will get easier for you that way. Moreover, the telemarketers of leading telemarketing companies UK should not restrict themselves to whatever is mentioned in the scripts, they should promptly combat questions posed by the receiver against the product.
Make the Conversation Interesting:
When no one really likes talking to someone who is uninteresting, why would someone like to entertain your sales call? Now, making your sales call interesting in no way means cracking lame jokes over the call. No, you don’t need to do that. You should focus on making a list of points that can make your sales call worth listening. Moreover, you should avoid making sounds like ‘ahh’, ‘umm’ and similar. These sounds make the conversation sound unreal. Instead, pause after pitching one of the points. This will give the listener time to process the information which you have shared with them. They will also be able to come up with some inquisitions pertaining to the same. When your conversation will be able to engage the person you are talking to in the conversation, the conversation will automatically become interesting.
Declutter your Space:
The ambience of the place a telemarketer is in influences the quality of the call too. Cluttered and messed up space is a big no. You can never give cent percent attention to the potential customer if your desk or cabin is stuffed with different things. You should always keep the space clean as that will not only make the space around you neat and tidy but will also make you feel calm from the inside. So, avoid sitting in cluttered spaces as they create tension in the mind.
Share with us all the tips other than the aforementioned ones which might help telemarketing companies UK in improving the sales through the outbound call they make.