Do you possess a local store or a small business? You can also use Instagram for telling stories about your products or services. You can focus on your target market and can highlight your products or services locally. Here are some effective marketing tips for the small businesses.
Find And Follow Potential Customers: At first, you are required to find out the ideal customers for your business. It is not that difficult searching process. You just need to find out some similar businesses and find out the people who are following them. If the people are following the similar kind of products or services, they will surely follow you. For example, if you are in the fitness industry and selling some online fitness courses, you will obtain followers who are interested in the same niche. Though all the people will not follow you back, but this proves to be a good opportunity if you can deliver the right content at the right time.
High Quality Pictures: Though you do not require professional skills of photography. But for improving the quality of your pictures, you may follow some simple methods:
- Natural Light: When you are taking pictures at outdoors, make the best use of the natural light. But when you are indoors, you can simply open your window or blinds to get the effect of the natural light.
- Photo Edit: You should not use the filters which are installed in the Instagram app by default.
- Avoid Front Cameras: The primary camera of your phone possesses a higher resolution of the pictures than your secondary camera. So always try avoiding the front facing cameras while taking pictures for posting in Instagram.
Offers And Discounts: Never forget to highlight the offers and discounts of your small business through Instagram. Instamacro can help you in providing you with the right methods of displaying the offers and discounts going on your physical store or e-store. You can create a graphic design showing the percentage of your discount and can provide some codes for some extra discount purposes.
Appeal To Your Target Market: Make sure that you have created a visual appeal for your target audience. You can do a competitor research to find out what kind of pictures they are using. Though you should not copy those photos, you can still get an idea about the tastes and preferences. You can provide inspirational images which are evergreen and can also post pictures of your employees to gain the trust from your audience.
Hash Tags: Hash tags are really important and they play a great role in the Instagram marketing. Try using the trendy hash tags which can attract a huge number of audiences. For example, if you are maintaining an inspirational blog, you might use the hash tags like #motivation and #inspiration etc.
Cohesive Feed : Your feed must be cohesive in nature. That means, the pictures or the videos must maintain a similarity or consistency. This can only happen if you remain on the same color scheme or same filter while posting the content.
Create Killer Copy: The text or the copy must be nicely created for attracting the audience. Try writing something edgy if your brand is relevant with that. Customize your writing according to your brand and you will surely be successful in the marketing efforts through Instagram.
When you start following the above tips, you will surely feel confident about the management of your Instagram posts. Never forget to engage with the potential customers as well as the existing customers. Maintain proper engagement by connecting and re-connecting with your customers.