MIPCOM 15 Can Provide The Ideas For Content You Need

When it comes to producing something for an end user or an audience, it is always helpful to think of fresh ideas for your content. Whether your content is the actual product that you deliver to your audience or content is something you utilise to drive people towards your site or business, the importance of content can never be overlooked. In the modern age, the internet has been filled with a phrase that states “Content Is King” and this is definitely the case when it comes to websites and social media platforms.

However, when it comes to traditional platforms, there is a great deal to be said for the importance of content as well. If you are a TV producer or involved with the running and organisation of a television channel, you will understand the importance of having content that reaches out to your audience.

MIPCOM 15 Can Provide The Ideas For Content You Need

You need fresh and original content

On the one hand, you want fresh and original content that will grab the attention of your audience. If you are able to offer up something new and exciting, you should find that you can win over an audience in an simple fashion. However, delivering fresh, challenging and exciting content is a risk and many TV producers aren’t looking to take risks.

Whether you are looking to reach an established audience or you want to play fair to advertisers who expect you to deliver a certain type of show that will deliver an expected audience, you may find that being innovative is not always the best idea.

In brief, TV producers are often looking for ideas or shows that offer a fresh take on a traditional story that everyone understands. Remakes or spin-off stories are very popular for this reason. There is already an existing audience and by making a slight twist or doing something slightly innovative with what already exists, there will be just about enough to bring people back to see what the new show is about. This is certainly a winning strategy for many TV people and companies and it is a tactic that will be with us for a very long time.

There is also another winning strategy for many TV producers at the moment and this comes with adapting novels. The hottest thing on TV at the moment in 2015 has to be Game of Thrones. While not everyone has read the books that the TV show derives from, it is fairly well know that the books came first.

Heading into 2016, it seems as though the storylines on the TV show will start to seriously diverge from the plot of the books but without the books, there would never be a TV show. With subscriptions and advertising revenue from a show like Game of Thrones bringing in huge income, it is only natural that TV producers from all around the world will be on the lookout to find the next smash-hit in waiting.

It can be hard to win original fans over

It isn’t just about finding the right story though, taking a great or interesting novel, or set of novels if you want to milk the storylines as much as possible, there are plenty of other elements to take on board. There needs to be the right sort of adaptation, you need to know what to include and what to leave out.

There is a strong need to focus on whether the characters and basic premise is all you need, providing freedom to the creative parties involved with the TV show or if the book should be followed slavishly. No matter what option is selected, some die-hard fans will be annoyed, and this means that there will be a backlash of sorts. This means that TV companies need to be prepared to win people over and show that not everything from the original idea is trampled on.

It can be difficult to know how to approach producing a novel for a TV show and this is why this is sure to be a hotly anticipated element of MIPCOM 15.  The world’s entertainment content market will shine a light on the best ways to find and then bring novels to life on TV.

If this is the sort of thing that your TV company needs to learn more about, it is vital to find the right sort of accommodation in Cannes. Being located close by and in comfortable surroundings will make a massive difference to your ability to listen, learn, engage and connect so the right sort of apartment or home in Cannes is crucial to your long term success.

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.

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