The way to create a credible brand is by staying true to who you are. How do you do this? First you have to ask yourself who you want to be. Who do you want your brand to attract, and the general direction you are hoping to grow in. By creating a voice, image and goal for your brand and keeping it consistent across every platform. Products are a physical object created by machinery, but brands are created in the mind. This is where it you turn to the social world.
Because social media is growing, changing and evolving, your brand needs to do so as well in order to stay relevant. You have to adapt your thinking, adapt your marketing campaigns and ultimately learn how to live and breathe in this new environment. Times are changing, and it’s proven that if you don’t adapt you won’t survive. Did you know 88% of Fortune 500 companies have gone out of business since 1995, that is because they did not consider how important it was to adapt, grow and change.
Social media has evolved into the representation of a company’s brand in the outside world. Think about your favorite brands. More than likely, they all have one thing in common. They all live and breathe in the digital world where they create their image. All of these brands are strong because they share these four common similarities:
- Visibility
- Credibility
- Reputation
- Customer satisfaction
Those benefits serve as tools to marketers in the effort to attract people who are similar to the already loyal customers and users. The customer’s experience, which leads to their satisfaction, is the foundation from which you build the rest of your marketing strategy to strengthen your brand. It is important to take note of these people, to later create a look-a-like list to get more people similar to them through the door.
So how do you find your brand niche on social media?
There first step is to find the marketing channels and platforms your ideal customers are on. Then, create unique content for each different platform to have diversity. Tailor your brand message to that marketing channel, knowing your target audience and what to post is key.
You have to be able to tell a story through visuals and captions which connect with your audience. Create eye-catching material that will draw your readers in. It’s like the saying that people, “eat with their eyes.” It really is true, would you eat something ugly? Absolutely not. Would you buy an ugly pair of Nikes? Nope. Your brand is visual. It is the first impression that counts, and the majority of consumers are now viewing one or more of a business’s social media sites before buying. Content is key, and your brand in the digital world is the future of your business. You may not like it, you may not even agree but everyday more and more aspects of life are going digital.
Revzi’s mission is to help all small businesses stay relevant in a big business world by providing “products that drive profits”. Revzi helps businesses build their brand online through revenue producing campaigns and to better manage operations with custom analytics software. REVZI helps more then 1500 small businesses grow sales.