Popular Social Media Marketing Trends to Watch for This Time

Social media marketing is a part of every business strategy today. With the rise in the number of mobile device owners worldwide and the way in which people are interacting with different online brands and their products and services online, there is no way you can overlook the benefits of social media marketing from your strategy list. You need to follow the behavior trend now if you want to make the most of your social media marketing campaign today. Here are three major social media trends that you simply cannot miss this year in 2016. Check them out and implement them in your strategy. You won’t miss out a chance or opportunity –


  1. Using the Power of Practical Buyers

Customer behavior related data is something that you need to follow now. This will lead you to the path to making more brand engagement online. So whether you want to build up a compelling customer engagement or build up an obsessive customer support service, the choice is yours. Here is how you use customer behavior data to your fullest advantage –

  • Display of good customer service experience with the help properly surveyed tests and studies.
  • Reach out to places where the customers flock the most and interacting with them on a personal level.
  • Finding out new opportunities to delight and surprise customers. Make your brand friendlier and approachable.
  1. Taking Full Advantage of Social Video Marketing

Video marketing is taking up the social media platform by storm. It’s the fastest way to make brand engagement quicker and more interactive. You can optimize your various contents with video marketing to make your online social promotions more engaging. Here is what you can do –

  • Searching the Google Analytics to find high-trafficked posts that can be used for video marketing
  • Creating social media engagement to make offers and new promotions
  • Making more of the DIY contents
  • Integrating your blog posts with videos
  • Tapping into the Influencer Market

If you want to make your brand promotion go a longer way, then this is the time when you need to tap into the influencer market. Here is what you can do –

  • Identifying top 20 supporters from the influencer market who can help you to make your brand promotion faster
  • Getting actively involved with your social media promotions, which involves building a good rapport, responding and sharing more content with them
  • Adding potential names of brand ambassadors to your list
  • Creating a welcome video
  • Writing additional email newsletters to follow up the first mail
  1. Taking Advantage of Mobile Marketing to the Fullest

Just one year back, having a responsive web design was a must for all website owners so that their business can be easily reachable by anyone from any mobile device. Fast forward to the present and now being mobile is something that is an essential criterion for a business to survive online. Everyone is mobile today. So here are some of the best ways to take full advantage of mobile marketing for your business –

  • Creating micro content for faster readable and better engagement
  • Using visual contents to grab more attention online
  • Integrating social media buttons to encourage people for better interaction

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