While there aren’t as many people with brick and mortar shops out there now as there once was, with the internet being a much cheaper option for building a store and a business, there are still many businesses out there with actual buildings and storefronts. Your storefront does a lot for your business, which means you want it to be attractive and inviting.
Every once in awhile you should take some time to make some changes to your storefront, whether it’s something simple like decorating for holidays or something major like have your porch or front windows remodeled or changed.
Add Some Decor
One of the easiest ways to renovate your storefront is to simply decorate it for every season or holiday. This will offer you many changes that will attract people, no matter what you are selling. People like to feel festive, so when a business shows its festive side it’s more attractive.
It doesn’t matter what holiday you are decorating for, there are plenty of decor items that can be used to spruce up your front windows. From Christmas lights to flower sprigs in the spring, there are hundreds of great decorating ideas for any time of the year.
Try A New Paint Job
If you want to do a little more than just change up window decor every once in awhile, try a new paint job instead. Different colors attract people for different reasons, and evoke certain emotions. Green means money, so it is a good color for a business that wants to attract more money.
If you have a store in which you want people to feel relaxed in when they visit, good color choices are blue and yellow, which are both relaxing and energizing. You might want to paint an accent wall near the front of your store, rather than painting your entire business a particular color. Pick an attractive color for your front door as well, like red.
Change Your Sign/Logo
Another more simple way to make some quick changes is to design a new logo for your business, or create a new sign for outside. Pick a design and colors that jump out and make it hard for your sign to be ignored. Your logo is like your book cover, and many people buy books just because they like their covers.
Make A Major Change
If you’re in an outdated, boring, or bland building, you may want to invest more into your changes and consider some full-blown renovations. It can be about more than knocking down and redoing the whole storefront. You could also have landscaping come in and put in some trees or flower beds.
The point is, you need to create a storefront that makes your brick and mortar store a place people want to come to.