Lack Of New Video Game Sales In August Fell 57 Percent Year On Year

After nine months, Microsoft and Sony release of a new generation console, video game software sales showed a significant downward trend continued. According to the latest report of market research firm NPD Group shows that in August, compared with sales of game software fell 57 percent last year; while Xbox One, sales of PlayStation 4 and Nintendo Wii U console software sales failed to make up for the game the huge decline, resulting in overall sales compared to last year decreased $ 47 million.

“In August 2014, the number of newly released games over last year dropped 41 percent.” Analyst at NPD Group’s Liam – Callahan (Liam Callahan) wrote. The real problem is that, last month, there are not enough new games to market, while existing game inventory and seriously inadequate. “In August 2013, there are in the top 10 games in eight games is a new game; while in August 2014, only three games is a new game.” Callahan added. Sony confirmed last week Thursday that “Madden NFL 15” (Madden NFL 15) is last month’s best-selling PS4 version of the game.

In May this year, the video game industry appeared to increase sales on the brief, because some highly anticipated games baked, such as Ubisoft’s “watchdog” (Watch Dogs) and Nintendo’s “Mario Kart 8” (Mario Kart 8). However, since then, the game has shown a continued decline in sales momentum, because game publishers are ready to be concentrated in the autumn launch of new games, including heavyweight game “Call of Duty: Advanced War (” (Call of Duty: Advanced Warfare), “” halo: Master Chief collection “” (Halo Master Chief Collection) and “Assassin’s Creed: Revolution” (Assassin’s Creed Unity).

Due to a large number of new games scheduled for October and November launch, sales of the video game industry are expected to rebound in the next month. Game publisher Activision on last week Tuesday for the Xbox 360 and Xbox One PS3 and PS4 platform and launched a large-scale multiplayer shooter “Destiny” (Destiny). The game consists of “Halo” game development studio, the largest in the history book about video games. Activision company said its game-oriented retailers have sold $ 500 million.

Digital game sales data from market research firm SuperData Research confirms that “destiny” game has been weak in the number of reservations in January to help improve the online activity. In this month, the overall number of sales reached U.S. $ 820 million, down 4 percent from last month.

“Because of Activision’s” destiny “at the end of August has provided pre-download, so the numbers game has proven to be the most powerful gaming category this month, it downloads and micro-transaction revenue increase in both.” SuperData CEO Joe Manchester – Fan – Delunieen (Joost van Dreunen) wrote. He said sales fell this month to move the game to $ 281 million.

In August, sales of game consoles continued to show positive growth, representing an increase of 8% over the same period last year.

“In August 2014, the eighth generation of video game sales accounted for 70% of all video game sales, from the November 2013 launch of Xbox One and PS4 highest proportion since the game.” Callahan wrote.

Sony said last week Thursday in August, PS4 has the eighth consecutive month exclusive video game sales. The company announced last month, PS4 consumer-oriented sales now reached 10 million units. Microsoft has not released sales figures for its Xbox One game console. Earlier this year, it announced it had sold 5 million for retailers.

Categorized as News

Leave a comment

Your email address will not be published. Required fields are marked *