Flyers have been widely used by organizers to promote and popularize an upcoming event. It had been a “why not try it” at first because it is cheap but due to competition, flyers and the manner of handling it is now a pageant. Newest styles of flyers may now cost more but will surely promote and make an event recognized. To make a good one that is worth waving and carrying around, one must consider the material, shape, size and the tone that will be used.
Impressive Paper Substance
The material of the flyer will be the first thing that the receiver will notice. He will feel it before actually seeing what it says. The paper substance will mean a lot of things to the audience. If the paper is flimsy, cheap and can only be printed with black ink it may relatively mean that it has been produced in large volume and to be given for almost everyone. If it is like a postcard or a magazine like that of Printing VIP, with elegant design and colors and comes along with an envelope, one can conclude exclusivity and the generous production for this event.
It should be handy.
The shape and size of the flyer must also be put into consideration. It should be unique but not to the point of inconvenience. There are the Club Flyers that are like postcards, handy and can fit in your bag. There are also that require one whole page due to the information needed by the audience like that of out-of-town trips.
It should have the right amount of color and graphics.
An event flyer should not be too colorful or contains too much image unless necessary. For instance, a summer event flyer do have bright colors but it should not be overpowering the images while a rock concert mostly uses a black background but should use the lighter shade for the images of the band. Moreover, one should also consider the audience. Take for instance the professionals, it should show less color because otherwise it will look childish.
It should provide basic information only.
A flyer made for events should only contain basic information like the WH’s questions: What, When, Where and Who. Other details then would be relatively irrelevant and unnecessary just like giving a background on why there is such an event or mentioning how the flow of event will be.